Zupper

A mobile experience to transform how thousands of clients across Brazil book airline tickets, accommodations, and travel packages.

MDN teamed up with Zupper's tech team to create a new mobile app that will allow thousands of users to have an intuitive journey when searching for flights, booking accommodations, with a simple and optimized checkout flow, as well as managing their orders in a centralized and easy-to-view way.

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Challenge

With the purpose of providing an experience that replicated the user's purchasing experience on the website, but brought a completely remodeled and modern visual presentation, Zupper needed a mobile app that would engage users through a personalized navigation experience and centralize all business verticals in one place, strengthening the business's revenue strategy.

Solution

With the premises and objectives defined for the project, we designed the entire Design System of the project based on Atomic Design, the "Zupper UI" for the scalability of the design team and the efficiency of reusing interface components and elements. 

We also designed the entire app journey based on smart and contextual recommendation logic for the user. In the initial part of the journey, we introduced a customized onboarding process to understand the traveler's profile, as well as preferred destinations, travel frequency, among other points.

We applied a tab concept for switching between searches for Flights, Accommodations, and Packages, with just a few clicks from the search results page.

We also brought a completely innovative and original experience for viewing multi-destination ticket results.

Finally, we also expanded the concept of searching and purchasing travel packages, with recommendation logic and an intuitive and fast flow for choosing flights and accommodations.

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Impact

With the new interface, users now have simplified and centralized access to all travel options, which significantly increased customer engagement and satisfaction.

The recommendation logic and the intuitive search and purchase flow for travel packages contribute to an increase in bookings and a strengthening of the business's revenue strategy.

In summary, Zupper's new mobile app not only improves the user experience but also drives company growth and operational efficiency, consolidating itself as an example of innovation and excellence in the digital tourism sector.