Unico

Challenge

Único is the largest Brazilian digital identity unicorn and the leading identity verification company in Latin America.
With a strong presence in Brazil and solutions widely adopted by banks, retailers, fintechs, and large corporations, the company initiated a strategic international expansion movement, led by José, Global Marketing Director.

MDN was chosen to build the digital foundation for this expansion, with three core challenges:

1. Create an institutional website for the United States
   
   • New positioning
   • New narratives
   • Specific use cases for the US market
   • Technical, regulatory, and commercial language aligned with the US context
   
   

2. Create an institutional website for Mexico
   
   • Adaptation to regulations and market practices
   • Customized content structure
   • Distinct usability and navigation logic
   • Complete migration of existing content, preserving SEO
   
   

3. Build a Webflow ecosystem capable of:
   
   • Supporting multiple countries
   • Scaling rapidly to new geographies
   • Allowing variations in content, products, messaging, and social proof
   • Being operated by the global team with agility
   • Unified integration with HubSpot for international leads
   
   

The project demanded technical depth, global UX fluency, strong SEO rigor, and sensitivity to each country's cultural context.

Solution

MDN developed an international website ecosystem, based on a modular and flexible architecture within Webflow, geared for global expansion, speed, and autonomy.

1. Clean Global Identity + Advanced Motion Design

We created a light, modern, and high-tech visual language, incorporating:

• Refined micro-interactions

• Motion design simulating real facial verification flows

• Animated mockups with authentication flows

• Dynamic Gen AI elements

• Fluid and mobile-first navigation
  
  

The goal: convey security, innovation, and simplicity, especially for markets that are not yet familiar with the brand.

2. Multi-country Architecture for International Scale

We created a unique system capable of supporting multiple markets. The United States and Mexico received:

• Dedicated navigation structures

• Copywriting adapted to cultural, technical, and compliance realities

• Customized use case sections

• Localized social proof

• Solutions renamed and reorganized according to the maturity of each market
  
  

The foundation was built to allow future expansion to other countries with minimal operational effort.

3. Integrated HubSpot for International Leads

All forms were integrated directly into the global HubSpot, ensuring:

• Tracking by country

• Correct segmentation of opportunities

• Integration with global pipelines

• Standardized conversion
  
  

4. Complete Content Migration (Mexico)

We migrated dozens of content pieces from Único Mexico:

• Articles

• Categories

• Tags

• URLs

• Social proof

With full preservation of:

• SEO structure

• Indexing

• Redirects

• Content hierarchy
  
  
  

This protected the established authority and prevented any loss of Google ranking.

5. Integrity Channel Adapted to Each Country

We created a simple, secure, and accessible system for companies to submit reports or requests: adapted for both markets.

Impact

The new digital ecosystem of Único:

• Establishes the company's first official environments for the US and Mexico

• Drastically improves the clarity of global positioning

• Allows seamless presentation of technical solutions such as KYC, liveness, and anti-fraud

• Increases the potential for generating international leads

• Strengthens Único's credibility as a global reference in digital identity

• Creates the baseline infrastructure for expanding to other countries in the future

• Elevates brand perception to the level of global big tech

Today, these sites are the official gateway to new markets, reinforcing the company's internationalization strategy and allowing Único to position itself as a global leader in the era of Gen AI + digital identity.

Project Numbers

• Ecosystem built to support multiple countries

• 2 new international sites (US and Mexico)

• Dozens of content pieces migrated without loss of SEO

• Advanced motion design applied to the product

• Conversion flows integrated with global HubSpot

• Architecture prepared for international expansion