Unico

Challenge

Unico is the largest Brazilian unicorn for digital identity and the leading identity verification company in Latin America.

With a strong presence in Brazil and solutions widely adopted by banks, retailers, fintechs, and large companies, the company has initiated a strategic movement for international expansion, led by José, Global Marketing Director.

MDN was chosen to build the digital foundation for this expansion, with three central challenges:

1. Create an institutional website for the United States
   • New positioning
   • New narratives
   • Specific use cases for the American market
   • Technical, regulatory, and commercial language aligned with the US context
   
   

2. Create an institutional website for Mexico
   • Adaptation to regulatory frameworks and market practices
   • Customized content structure
   • Unique usability and navigation logic
   • Complete migration of existing content, preserving SEO
   
   

3. Build a Webflow ecosystem capable of:
   • Supporting multiple countries
   • Rapidly scaling to new geographies
   • Allowing variations in content, products, messaging, and social proofs
   • Being operated by the global team with agility
   • Unified integration with HubSpot for international leads
   
   

The project required technical depth, fluency in global UX, strong rigor in SEO, and sensitivity to the cultural context of each country.

Solution

MDN developed an international ecosystem of websites, based on a modular and flexible architecture within Webflow, prepared for expansion, speed, and global autonomy.

1. Clean Global Identity + Advanced Motion Design

We created a light, modern, and technological visual language, incorporating:

• Refined microinteractions

• Motion design simulating real facial verification flows

• Animated mockups with authentication flows

• Dynamic elements of Gen AI

• Fluid and mobile-first navigation
  
  
  

The goal: to convey security, innovation, and simplicity, especially for markets that are not yet familiar with the brand.

2. Multi-country Architecture for International Scale

We created a unique system capable of supporting multiple markets.
The United States and Mexico received:

• Unique navigation structures

• Copywriting adapted to cultural, technical, and compliance realities

• Customized use case sections

• Localized social proofs

• Renamed and reorganized solutions according to each market's maturity
  
  

The foundation was built to allow future expansion to other countries with minimal operational effort.

3. Integrated HubSpot for International Leads

All forms were directly integrated into global HubSpot, ensuring:

• Country tracking

• Correct opportunity segmentation

• Integration with global pipelines

• Standardized conversion

4. Complete Content Migration (Mexico)

We migrated dozens of contents from Único Mexico:

• Articles

• Categories

• Tags

• URLs

• Social proofs

With full preservation of:

• SEO structure

• Indexing

• Redirects

• Content hierarchy
  
  
  

This protected the authority built and prevented any loss of ranking on Google.

5. Ethics Channel Adapted to Each Country

We created a simple, secure, and accessible system for companies to send reports or requests — adapted for both markets.

Impact

The new digital ecosystem of Único:

• Establishes the first official environments of the company for the USA and Mexico

• Drastically improves the clarity of global positioning

• Allows for fluent presentation of technical solutions such as KYC, liveness, and anti-fraud

• Increases the potential for generating international leads

• Strengthens the credibility of Único as a global reference in digital identity

• Creates the foundational infrastructure for expansion to other countries in the future

• Elevates brand perception to the level of a global big tech

Today, these sites are the official gateway to new markets, reinforcing the company's internationalization strategy and enabling Único to position itself as a global leader in the era of Gen AI + digital identity.

Project Numbers

• Ecosystem built to support multiple countries

• 2 new international sites (USA and Mexico)

• Dozens of contents migrated without loss of SEO

• Advanced motion design applied to the product

• Conversion flows integrated into global HubSpot

• Architecture prepared for international expansion