About the project
Challenge
The Traktion Club, a community created by Joseph Rubin, co-founder of Conquer School, needed to reposition its digital presence.
The old sales page had an outdated appearance, weak experience, and low conversion, making it impossible to consistently generate qualified leads for the community's mentorship program.
The challenge was to rebuild this digital asset with a strong identity, fluidity, clarity, and total focus on performance.
Solution
We conducted a complete immersion in Traktion's business model to understand its new phase and build an accurate solution. MDN developed a new sales page, completely redesigned with:
Strategic content architecture
New visuals and brand narrative
Microinteractions and animations
Mobile-first design
Sections optimized for conversion
Enhanced performance and fluid navigation
The new design substantially elevated the perceived value of the brand and created a much more efficient acquisition flow.
Impact
The new page generated immediate results:
Qualified leads tripled in Q1 and Q2, boosting the acquisition of new mentees
The case became a reference in the market, generating constant demand from clients seeking to position themselves better.
Success opened doors for new projects in Joseph's ecosystem in recurring digital initiatives
Providing predictability in the volume and quality of acquiring new clients for the brand
Project Numbers
+300% increase in qualified leads in Q1 and Q2
Brand perception elevated to premium standard
Ongoing strategic partnership generating new business
Web Design
Web Development
Brand Strategy
Growth Marketing
category
outcomes
+300%
of an increase in qualified leads in Q1 and Q2
