Brand Strategy

We position brands to grow and lead markets.

We position brands to grow and lead markets.

We create brands with purpose, clarity, and impact. We unite strategy, design, and narrative to generate connection, value, and differentiation in the market.

We create brands with purpose, clarity, and impact. We unite strategy, design, and narrative to generate connection, value, and differentiation in the market.

Challenges

The pains we resolve

Challenges

The pains we resolve

1

Brands with a good proposal, but lacking clarity in positioning.

2

Generic visual identities that do not communicate differentiation.

3

Lack of visual and verbal consistency across different channels.

4

Rebranding without strategy, guided only by aesthetics.

our solution

Authentic brands to generate real impact in the market.

Diagnosis & Positioning

Market mapping, audience, and brand perception to define purpose, differentiators, and archetype.

Brand Platform

Creation of strategic foundations: mission, vision, values, tone of voice, manifesto, and value proposition.

Visual Identity

Logo design, typography, color palette, and visual system that capture the essence of the brand.

Brand System & Guidelines

Building a complete design system with usage rules, applications, and cross-channel consistency.

Strategic Rebranding

Repositioning existing brands with a focus on relevance and perceived value.

Brand Assets

Main applications: cards, presentations, packaging, social media, and digital signatures.

Design as a Service

Continuous model for identity evolution and on-demand brand material creation.

our solution

Why MDN?

Strategy, narrative, and visual identity built with depth to generate clear positioning and perceived value in the market.

Results-oriented design

A beautiful design is just the beginning; we create websites that convey trust and generate conversions.

Agile implementation

Clear and efficient process that ensures speed without compromising consistency.

Multidisciplinary team

UX/UI designers, Motion, branding and marketing specialists working in an integrated way.

Design Aftercare

Continuous support for adjustments, visual updates, and the evolution of digital identity.

Transparent management

Follow-up on Monday and close communication via Slack, ensuring clarity at each stage.

add-ons

Other deliveries of ours that can boost our solution

Our process

How we conduct each stage of our process

We create strong brands through a strategic process that combines research, narrative, design, and consistency, ensuring clarity and differentiation at every stage.

1

Diagnosis & Immersion

2

Brand Strategy

3

Brand Platform & Narrative

4

Visual Identity

5

Brand System & Applications

6

Implementation & Launch

7

Optimizations

1

Brand Strategy

2

Visual Research & Benchmarking

3

Brand Platform & Narrative

4

Visual Identity

5

Brand System & Applications

6

Implementation & Launch

7

Design as a Service

Global brands and market leaders trust MDN

We create digital solutions that strengthen brands, accelerate growth, and deliver continuous value for scalable businesses.

Contact

Ready to transform your digital presence?

Schedule a free conversation with our specialists and discover how we can accelerate the growth of your company.

I am with MDN in the construction of all my digital products. I only have good and wonderful things to say about Leonardo and MDN, and I know we will be together today and always.

Rony Meisler

Founder, Reserva

You can also contact us directly:

Leonardo Maldonado

Fundador, MDN Digital

Email: leonardo@mdndigital.co

Contact

Ready to transform your digital presence?

Schedule a free conversation with our specialists and discover how we can accelerate the growth of your company.

I am with MDN in the construction of all my digital products. I only have good and wonderful things to say about Leonardo and MDN, and I know we will be together today and always.

Rony Meisler

Founder, Reserva

You can also contact us directly:

Leonardo Maldonado

Fundador, MDN Digital

leonardo@mdndigital.co

Phone: +55 31 3157-7622

Contact

Ready to transform your digital presence?

Schedule a free conversation with our specialists and discover how we can accelerate the growth of your company.

I am with MDN in the construction of all my digital products. I only have good and wonderful things to say about Leonardo and MDN, and I know we will be together today and always.

Rony Meisler

Founder, Reserva

You can also contact us directly:

Leonardo Maldonado

Fundador, MDN Digital

leonardo@mdndigital.co

Phone: +55 31 3157-7622

FAQ

Frequently Asked Questions

FAQ

Frequently Asked Questions

What is included in the Brand Strategy service?

What is included in the Brand Strategy service?

What is included in the Brand Strategy service?

How long does it take to develop a complete brand strategy?

How long does it take to develop a complete brand strategy?

How long does it take to develop a complete brand strategy?

Do you also develop visual branding in addition to the strategy?

Do you also develop visual branding in addition to the strategy?

Do you also develop visual branding in addition to the strategy?

How does the brand creation process work in practice?

How does the brand creation process work in practice?

How does the brand creation process work in practice?

Does MDN work with companies that already have a brand but need to reposition themselves?

Does MDN work with companies that already have a brand but need to reposition themselves?

Does MDN work with companies that already have a brand but need to reposition themselves?

Do you also do naming and brand name creation?

Do you also do naming and brand name creation?

Do you also do naming and brand name creation?

Does brand strategy work include guidelines and a brand manual?

Does brand strategy work include guidelines and a brand manual?

Does brand strategy work include guidelines and a brand manual?

What is the follow-up format during the project?

What is the follow-up format during the project?

What is the follow-up format during the project?

Can the created visual identity be used on the web, products, and campaigns?

Can the created visual identity be used on the web, products, and campaigns?

Can the created visual identity be used on the web, products, and campaigns?

Do you serve international companies?

Do you serve international companies?

Do you serve international companies?

And if I already have a basic design, can you improve it?

And if I already have a basic design, can you improve it?

And if I already have a basic design, can you improve it?

Why invest in brand strategy before design?

Why invest in brand strategy before design?

Why invest in brand strategy before design?

2026, All rights reserved. MDN Digital

Back to top

2026, All rights reserved. MDN Digital

Back to top

2026, All rights reserved. MDN Digital

Back to top