About the project
Challenge
After a historic trajectory as co-founder of Reserva, one of the most iconic brands in Brazilian retail, which reached over R$ 1.8 billion in gross revenue, and later as CEO of AR&Co, Rony was experiencing a transitional moment: repositioning himself as an entrepreneur, mentor, investor, and speaker on his post-Reserva journey.
The central challenge was to build a strategic, mature digital presence aligned with this new phase of his career, consolidating his authority while creating an acquisition channel for real opportunities.
Solution
MDN developed a complete brand and digital presence strategy, including:
Strategic repositioning and brand narrative
Creation of a visual identity aligned with the new moment
Development of a robust website, structured into three main fronts: Keynotes, Mentorships, Rebels Ventures (VC vehicle for businesses in the healthcare sectors)
Implementation of an authorial Blog/Newsletter as a content channel
Full integration with ActiveCampaign, automatically categorizing all leads by type of interest
Creation of the acquisition ecosystem for startups interested in investment by Rebels
The website became the central hub for the new positioning, bringing together content, business, authority, and qualified lead generation.
Impact
The new digital ecosystem redefined Rony's online presence, creating a solid, strategic, and highly efficient platform to attract opportunities aligned with his pillars of activity.
In the first 6 months post-launch, the website recorded strong organic and acquisition growth, exceeding:
+1,500 qualified leads for the investment, mentorship, and keynote fronts
+700 new newsletter subscribers
The previous website generated virtually no demand, and the new platform has started working as a structured, scalable acquisition channel fully integrated into Rony's current positioning.
UX Discovery
Brand Strategy
UX/UI Design
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