Nuria

Challenge

Nuria is a health tech company that applies cutting-edge technology to transform the entire patient experience, from the first click to post-consultation loyalty.
It serves hospitals, clinics, and healthcare networks that need to integrate acquisition, conversion, onboarding, and relationship management into a single digital ecosystem.

When Adriana, Marketing Director at Núria, reached out to us, the situation was critical:

• Visually outdated old website

• Outdated information architecture

• Disconnected solutions that were difficult to understand

• Confusing and non-intuitive navigation

• No clear representation of the patient journey

• Limited CMS

• Compromised speed and performance

• Poorly organized content, hurting SEO

• Non-existent integrations with CRM (RD Station)
  
  

Núria needed a modern, scalable, technical website with strong coherence between UX, product narrative, and the actual patient journey.

Solution

Our work consisted of completely rebuilding Núria's digital presence, creating a platform that:

• visually translated the patient journey

• organized all solutions within this logic

• facilitated the discovery and understanding of products

• elevated brand perception

• optimized SEO, performance, and internal operation
  
  

1. Architecture based on the Patient Journey

The major transformation was structuring the entire website into four main pillars:

Acquisition

• Núria Acquisition

• Integrated channels
  
  

Conversion

• Multichannel scheduling

• Digital confirmation
  
  

Onboarding

• Automatic eligibility

• Advance check-in

• Attachment of medical orders
  
  

Loyalty

• Continuous relationship

• Engagement programs
  
  
  

This logic organizes Núria's entire offering in a clear and comprehensible way, both for patients and for hospitals and clinics.

2. Smart navigation with contextual sidebar menu

We created a sidebar navigation component that:

• shows where each solution fits within the journey

• facilitates the understanding of the ecosystem as a whole

• offers seamless navigation between stages
  
  

It was one of the most praised UX differentiators.

3. Complete storytelling + enhanced copywriting

We rewrote the entire product narrative:

• explaining complex solutions in a simple way

• defining clear use cases

• connecting each stage of the journey to the real impact on the patient experience
  
  
  

4. SEO, Performance, and Speed

• Complete audit of the old website

• Identification of keywords per solution

• Performance improvement to excellent scores

• Visual weight reduction while maintaining quality

• Technical and content-oriented SEO applied to each page
  
  
  

5. Motion Design applied to the product

We applied animations and micro-interactions to the website to:

• illustrate scheduling flows

• show check-in dynamics

• demonstrate integrations and automations

• make technical pages more intuitive
  
  
  

6. Resource CMS (Blog, Cases, and Materials)

We created a structured area with:

• organization by categories and tags

• live search

• pagination

• possibility for future expansion

• complete content migration from the previous website

• preservation of URL structure → no loss of ranking
  
  
  

7. Integration with RD Station

All forms were:

• redesigned

• integrated with RD Station

• configured with proper events and tracking
  
  
  

8. Integration with chatbot and complementary systems

We included an automated service layer, improving:

• support

• capture

• lead qualification
  
  
  

9. Integrations Page

We created a dedicated page showing all possible integrations with the Núria ecosystem, something extremely relevant for hospitals and clinics with complex infrastructures.

Impact

The new Núria website generated immediate progress:

• Significant improvement in qualified lead generation

• Total clarity on the patient journey and where each solution fits

• Much more modern, reliable brand perception aligned with the healthcare sector

• Fast, scalable website ready to grow

• Strengthened SEO and optimized technical foundation

• Much more efficient internal operation with an organized CMS

• Migrated content without losing ranking

• Intuitive, clean, and user-focused navigation
  
  
  

Today, Núria has a website that correctly represents its technological level and its value proposition in the digital health market.

Project Numbers

• Patient journey fully translated into UX

• 100% of content migrated and reorganized

• Complete CMS system (blog, cases, materials)

• Enhanced speed with excellent performance

• Native integration with RD Station

• Integrations page created for commercial use