Nuria

Challenge

Nuria is a health tech company that applies cutting-edge technology to transform the entire patient experience, from the first click to loyalty in the post-consultation phase.
It serves hospitals, clinics, and health networks that need to integrate acquisition, conversion, onboarding, and relationships into a single digital ecosystem.

When Adriana, the Marketing Director of Nuria, approached us, the scenario was critical:

• Outdated visually old website

• Outdated information architecture

• Disconnected and hard-to-understand solutions

• Confusing and unintuitive navigation

• No clear representation of the patient journey

• Limited CMS

• Compromised speed and performance

• Poorly organized content, harming SEO

• Non-existent integrations with the CRM (RD Station)
  
  

Nuria needed a modern, scalable, technical website with strong coherence between UX, product narrative, and the real patient journey.

Solution

Our work consisted of completely rebuilding Nuria's digital presence, creating a platform that:

• visually translated the patient journey

• organized all solutions within this logic

• facilitated the discovery and understanding of products

• enhanced brand perception

• optimized SEO, performance, and internal operations
  
  

1. Architecture Based on the Patient Journey

The major transformation was to structure the entire site into four main pillars:

Acquisition

• Nuria Acquisition

• Integrated channels
  
  

Conversion

• Multichannel scheduling

• Digital confirmation
  
  

Onboarding

• Automatic eligibility

• Early check-in

• Attachment of medical orders
  
  

Loyalty

• Continuous relationship

• Engagement programs
  
  
  

This logic organizes all of Nuria's offerings in a clear and understandable way, both for patients and for hospitals and clinics.

2. Intelligent Navigation with Contextual Side Menu

We created a side navigation component that:

• shows where each solution fits within the journey

• facilitates understanding of the ecosystem as a whole

• provides continuous navigation between stages
  
  

It was one of the most praised UX differentiators.

3. Complete Storytelling + Enhanced Copywriting

We rewrote the entire product narrative:

• explaining complex solutions in a simple way

• defining clear use cases

• connecting each stage of the journey to the real impact on the patient experience
  
  
  

4. SEO, Performance, and Speed

• Complete audit of the old site

• Identification of key keywords by solution

• Performance improvements for excellent scores

• Reduction of visual weight while maintaining quality

• Technical and content SEO applied on each page
  
  
  

5. Motion Design Applied to the Product

We applied animations and microinteractions to the site to:

• illustrate scheduling flows

• show the check-in dynamics

• demonstrate integrations and automations

• make technical pages more intuitive
  
  
  

6. Resource CMS (Blog, Cases, and Materials)

We created a structured area with:

• organization by categories and tags

• real-time search (live search)

• pagination

• possibility for future expansion

• complete migration of content from the previous site

• preservation of URL structure → no ranking loss
  
  
  

7. Integration with RD Station

All forms were:

• redesigned

• integrated with RD Station

• configured with appropriate events and tracking
  
  
  

8. Integration with Chatbot and Complementary Systems

We included a layer of automated service, improving:

• support

• lead capture

• lead qualification
  
  
  

9. Integration Page

We created a dedicated page showing all possible integrations with the Nuria ecosystem, extremely relevant for hospitals and clinics with complex infrastructures.

Impact

The new Nuria website generated immediate advancements:

• Significant improvement in qualified lead generation

• Total clarity about the patient journey and where each solution fits

• Much more modern, reliable brand perception aligned with the healthcare sector

• Fast, scalable website ready to grow

• Strengthened SEO and optimized technical base

• Much more efficient internal operation with organized CMS

• Migrated content without ranking loss

• Intuitive, clean navigation focused on the user
  
  
  

Today, Nuria has a website that correctly represents its technological level and value proposition in the digital health market.

Project Numbers

• Patient journey fully translated into UX

• 100% of content migrated and reorganized

• Complete CMS system (blog, cases, materials)

• Improved speed with excellent performance

• Native integration with RD Station

• Integration page created for commercial use