Nuria

Challenge

Nuria is a health tech that applies cutting-edge technology to transform the entire patient experience, from the first click to post-consultation loyalty.
It serves hospitals, clinics, and health networks that need to integrate acquisition, conversion, onboarding, and relationship management into a single digital ecosystem.

When Adriana, Núria's Marketing Director, reached out to us, the scenario was critical:

• Old website visually outdated

• Outdated information architecture

• Disconnected and hard-to-understand solutions

• Confusing and non-intuitive navigation

• No clear representation of the patient journey

• Limited CMS

• Compromised speed and performance

• Poorly organized content, harming SEO

• No integrations with CRM (RD Station)
  
  

Núria needed a modern, scalable, technical website with strong coherence between UX, product narrative, and the actual patient journey.

Solution

Our work consisted of completely rebuilding Núria's digital presence, creating a platform that:

• visually translated the patient journey

• organized all solutions within this logic

• facilitated the discovery and understanding of products

• enhanced brand perception

• optimized SEO, performance, and internal operations
  
  

1. Architecture based on the Patient Journey

The major transformation was structuring the entire site around four main pillars:

Acquisition

• Núria Acquisition

• Integrated channels
  
  
  

Conversion

• Multichannel scheduling

• Digital confirmation
  
  
  

Onboarding

• Automatic eligibility

• Early check-in

• Attachment of medical requests
  
  
  

Loyalty

• Continuous relationship

• Engagement programs
  
  
  

This logic organizes all of Núria's offerings clearly and understandably — for both patients and hospitals and clinics.

2. Intelligent navigation with contextual side menu

We created a sidebar navigation component that:

• shows where each solution fits within the journey

• facilitates understanding of the ecosystem as a whole

• offers continuous navigation between steps
  
  

It was one of the most praised UX differentials.

3. Complete storytelling + enhanced copywriting

We rewrote the entire product narrative:

• explaining complex solutions simply

• defining clear use cases

• connecting each step of the journey to the real impact on the patient's experience
  
  
  

4. SEO, Performance, and Speed

• Complete audit of the old site

• Identification of key keywords by solution

• Performance improvement for excellent scores

• Reduction of visual weight while maintaining quality

• Technical and content SEO applied to each page
  
  
  

5. Motion Design applied to the product

We applied animations and micro-interactions to the site to:

• illustrate scheduling flows

• show the dynamics of check-in

• demonstrate integrations and automations

• make technical pages more intuitive
  
  
  

6. Resource CMS (Blog, Cases, and Materials)

We created a structured area with:

• organization by categories and tags

• real-time search (live search)

• pagination

• possibility for future expansion

• complete migration of the content from the previous site

• preservation of URL structure → no loss of ranking
  
  
  

7. Integration with RD Station

All forms were:

• redesigned

• integrated with RD Station

• configured with appropriate events and tracking
  
  
  

8. Integration with chatbot and complementary systems

We included a layer of automated support, improving:

• support

• lead capturing

• lead qualification
  
  
  

9. Integrations Page

We created a dedicated page showing all possible integrations with the Núria ecosystem, something extremely relevant for hospitals and clinics with complex infrastructures.

Impact

The new Núria website generated immediate advances:

• Significant improvement in generating qualified leads

• Total clarity about the patient journey and where each solution fits

• Much more modern, trustworthy brand perception aligned with the health sector

• Fast, scalable website ready to grow

• Strengthened SEO and optimized technical base

• Much more efficient internal operation with organized CMS

• Contents migrated without loss of ranking

• Intuitive, clean navigation focused on the user
  
  
  

Today, Núria has a website that correctly represents its technological level and value proposition in the digital health market.

Project Numbers

• Patient journey completely translated into UX

• 100% of the content migrated and reorganized

• Complete CMS system (blog, cases, materials)

• Enhanced speed with excellent performance

• Native integration with RD Station

• Integrations page created for commercial use