Learn How Marketing Consulting Works

A marketing consultancy acts as a strategic arm for businesses looking to grow in a structured way, avoid waste, and make safer and more accurate decisions in the digital landscape. 

This model has an analytical and consultative approach, assisting companies in understanding the reality of operations, the paths most coherent with business objectives, and where they can reach. 

Read our article and understand what marketing consultancy is, its benefits, and how to hire one. 

What Is a Marketing Consultancy?

A marketing consultancy is a specialized strategic support, where experienced professionals are hired to assess the reality of the business and guide teams in building more efficient and profitable strategies.

Unlike operational services, marketing consultancy focuses on planning and strategic decision-making, dedicating itself to understanding the reality of the company, evaluating the market, identifying opportunities and bottlenecks.

From this, the marketing consultancy structures a solid marketing plan aligned with the company's objectives.

What Are the Objectives of a Digital Marketing Consultancy?

The objectives of digital marketing consultancy focus on organizing three main fronts, enabling the company to comprehend its reality, plan growth, and make secure decisions.

Understand:

Diagnosing Problems

One of the main purposes is to assess the current scenario of the company to identify failures, risks, and opportunities for improvement. 

This work involves marketing and sales processes, the main digital channels used, such as websites, social media, blogs, and email. 

With this analysis, the marketing consultancy indicates adjustments that have a quicker impact on business results. 

Making a Plan

With the data in hand, the marketing consultancy develops a planning aligned with business objectives, as well as forecasting the necessary time and capital investments to achieve the desired results.

Defining Next Steps

After the diagnosis and planning, the marketing consultancy establishes an action plan focused on the initiatives with the greatest potential.

This way, necessary actions, tasks, and which resources to adopt are prioritized. The marketing consultancy also acts educationally, helping the company understand the concepts that guide strategic decisions.

What Not to Expect from a Digital Marketing Consultancy?

The marketing consultancy has an analytical and consultative role. Therefore, it is important to understand what not to expect from this type of service. Understand the following:

Execution of Activities

The marketing consultancy does not perform common day-to-day tasks of a company, including content production, social media posts, page creation, or campaign management.

Its role is focused on guiding, defining guidelines, validating strategies. Therefore, it is recommended that the company has a professional responsible for putting the strategies into practice and monitoring the results.

Availability Full Time

The marketing consultancy also does not have exclusive dedication, as the service is usually contracted in hour packages, thus requiring organization and prior alignments. 

To make the best use of the contracted time from the marketing consultancy, it is important to define the working method, communication channels, level of support, and strategic meetings.

How Does a Marketing Consultancy Work?

Diagnosis

The first initiative of marketing consultancy is to perform a detailed diagnosis of the company's scenario, including data collection and analysis about the market, channel performance, competition, and the business's digital presence. 

This stage is important for identifying strengths, weaknesses, and opportunities, serving as a base for all the strategic work that will be developed.

Planning

With the diagnosis completed, the next step is strategic planning, where goals, priorities, metrics, and actions are defined to guide the company's marketing. 

In this phase, the paths and tactics to be adopted to achieve the objectives based on available resources, target audience, and success indicators are also determined. 

What Are the Benefits of a Marketing Consultancy?

The hiring of a marketing consultancy can bring many benefits to businesses. Check out the main ones:

• More clarity and assertiveness in decisions: strategies are guided by real data and strategic analysis.

• Structuring of the marketing area: development of more organized and coherent processes. 

• More consistent results: actions aligned with business objectives improve the efficiency of strategies. 

• Cost optimization: reduction of waste and intelligent allocation of resources, focusing on return and predictability. 

• Specialized support: guidance for technical teams to support strategic decisions.

What Is the Difference Between Consulting and Advisory in Marketing?

Consulting and advisory in marketing do not have the same role in companies, although they both support growth strategies. The main difference lies in the level of operational involvement. 

A marketing consultancy has a more strategic and analytical approach, while the advisory actively participates in executing strategies, supporting the company in implementing campaigns, routines, and marketing processes.

However, this model usually demands a higher investment, as well as a period of adaptation for the company to absorb the costs and processes.

When to Hire a Marketing Consultancy?

The hiring of a marketing consultancy is justified in different contexts, especially when there is no minimum structure to implement strategies efficiently.

This need arises in businesses that are in a growth phase, restructuring, or that invest in marketing but fail to achieve solid results.

Additionally, a marketing consultancy is a good investment when the business needs an external and specialized view to organize processes, choose priorities, and guide more assertive decisions. 

This support allows the company to better structure its marketing operation and understand whether to strengthen the internal team, hire an advisory for execution, or combine different operational models.

What Are the Best Marketing Consultancy Companies?

One of the best marketing consultancy companies is MDN Digital, which offers a global service experience, working with clients in various countries like Brazil, Argentina, USA, England, and Portugal.

MDN has a highly qualified team that provides a multidisciplinary approach, including professionals fluent in English who develop strategies, implement solutions, and optimize processes.

Our marketing consultancy delivers a personalized approach, based on the Ideal Customer Profile (ICP), delivering strategies tailored to the objectives and challenges of each business.

MDN adopts its own methodology, designed to map the business scenario, structure customized solutions, and contribute to the continuous growth in an integrated manner. 

Our work is supported by the pursuit of results, prioritizing return on investment through performance strategies, digital product development, and the use of innovative technologies.

Conclusion

Get to know MDN Digital and find a strategic arm of innovation for your business. Our marketing and technology consultancy delivers structured services to support the growth of the business at different stages. 

By uniting strategy, design, technology, and performance, we enable your company to transform ideas into consistent digital products.

Visit our website to learn more!